With useful services and great marketing strategies, Bananatok aims to be the best messenger in the blockchain industry

With a cryptocurrency boom in South Korea, started by several years ago, a blockchain-based SNS was created. Bananatok is a famous blockchain-based messenger with 10 million users, mainly in South Korea and China. Thanks to the merger between Bananatok and Biyong, a blockchain SNS in China, Bananatok could access to Biyong’s large user pool. With access to the user pool of Biyong, Bananatok is gaining in popularity thanks to its great efforts to offer user-friendly services.

First, many users love Bananatok’s stylish design. Bananatok changed its design for more sophisticated UI. Like other messenger apps, it also created its own character, providing emoticons that can be used on chatting rooms. All of these are unprecedented in the blockchain industry. Bananatok’s such efforts, however, can appeal to the global users. 

Design is not alone in encouraging more people to use Bananatok. Its services that can be used on chatting room also attract users. Users can easily transfer money or using Airdrop service on chatting room, that haven’t ever been launched on other companies in the blockchain industry. Users can communicate with other users from foreign countries without language barriers, thanks to ‘Global Translation service’ on chatting rooms. And, on chatting room, users can check the prices of cryptocurrencies in KRW without visiting Exchange. Moreover, Bananatok provides wallet for all users for free.

Above all, Bananatok developed great marketing strategies to catch more users. It sponsored some Korean drama production, collaborating with celebrities to publish advertisements for the mass adoption of blockchain.

“Bananatok’s management environment can maximize the crypto technology and promotion, and it is known as the best solution for projects that run coins. In efforts to expand our business to the global market, we upgraded Bananatok’s design, offering wallet for free. With our existing services, some new services, such as BananaEX(Social Exchange), BananaPay and BananaGames, may help us win more users. For this, we will aggressively promote Bananatok,” said Cho Woo-chang, the president of Bananatok.

Yet, negative views on crypto industry remain. Even with biases against digital currencies, Bananatok has various ideas to popularize blockchain and cryptocurrencies. Its ultimate goal is making Bananatok be the crypto version of Kakaotalk, the most popular messenger app in South Korea.

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